NucleusAuto
Nucleus Auto is a product for marketers and creative teams to generate studio-quality content at scale, within minutes.
- 001/
Develop a landing page for Nucleus Auto to present and provide information about the product.
- 002/
Attract new clients through the landing page.
- 003/
Provide a fast and efficient way for customers to create car promotional video materials.
Scope of work
Conducted desk research with competitor analysis, documented in a brief.
User research and personas. Problem statement and prioritizing.
Made information architecture and created a low-fidelity prototype.
Prepared a list of questions for user surveys.
Designed the visual components and moved on to high-fidelity design.
Prepare presentation material.
- 001/
How can we create a landing page that is visually appealing and effectively communicates the message of studio-quality content?
- 002/
What design elements can enhance usability and attract customers within the automotive industry?
My hypothesis is that the landing page should have a lightweight, simple, modern design, with high responsiveness and mobile support. The content should highlight all the product's advantages and clearly stand out among competitors. The hypothesis will be validated with the usage data showing continuous user engagement.
Competitor analysis
Thanks to this artifact, we saw effective solutions of competitors that can be applied to the project, as well as solutions that should be avoided.
- 1.Fast loading site
- 2.Bright primary color
- 3.Profit for clients
- 1.Problem with adaptivity
- 2.Low-quality photos and illustrations
- 1.Fast loading video materials
- 2.Adaptivity
- 3.Informative block filling
- 1.Visual noise
- 2.Absence of CTA
- 1.Light website theme
- 2.Contrast typography
- 1.Low-quality photos and illustrations
- 2.Accent color
Target audience
Target audience includes automotive marketing teams, mostly aged 20-40, who are proficient with web environments. These users are divided into hard and medium user types.
User personas
Personas based on the results of the research. It helped to understand real users pains, motivations, task & goals.
Joel
32 years old, CMO at Automotive Dealership
Needs tools to streamline content creation for social media and marketing campaigns.
Motives
- Create original content for car dealership profiles;
- Lead the marketing team effectively.
Goals
- Find efficient tools for content creation;
- Attract new clients through online channels.
Pains and fears
- Difficulties in finding reliable video production teams;
- High costs associated with content creation.
Ellie
37 years old, Head of Media, American Honda Motor Company
Responsible for brand promotion through social media strategies and content creation.
Motives
- Increase brand engagement;
- Promote new car models through social media.
Goals
- Boost customer engagement;
- Enhance brand loyalty through content.
Pains and fears
- Lack of time to create sufficient content;
- Challenges in explaining technical requirements for video shoots.
Prototyping
At this step, we created a low-fidelity prototype, tested usability, and gathered feedback through user surveys.
- Prototype
The design is clean, modern, and focuses on usability and clear calls to action.
- Mobile version
