ProfitRaders
ProfitRaders is an automated copy trading platform that enables users to manage their crypto assets by replicating the portfolios of successful traders.
- 001/
Develop a platform that allows users to copy the portfolios of successful traders.
- 002/
Simplify the trading process for beginners.
- 003/
Design a user-friendly interface for managing crypto assets.
Scope of work
Conducted cryptocurrency market research and identified challenges for new traders.
Identified problems that new users face on similar trading platforms through research and analysis.
Created wireframes and a clickable prototype to test and refine the user flows.
Conducted usability testing to validate the prototypes and improve the overall user experience.
Designed the UI and developed a consistent design system for the platform, including key dashboard elements.
- 001/
How can we simplify the copy trading process for beginners while ensuring advanced users can still benefit?
- 002/
What visual elements can help communicate trust and transparency on a trading platform?
Our hypothesis is that a simplified, user-friendly design will encourage more users to adopt the platform and successfully manage their crypto assets.
Mind map
The mind map outlines the user journey within the ProfitTraders platform, split into two main roles: Trader and Investor. Key sections include Registration, Dashboard, and features like Copytrade for traders and Auto Trading for investors. Each role has specific tools and support areas, creating a streamlined and efficient user experience.
Interviews
We conducted interviews with potential users to understand their trading experience, pain points, and expectations from a copy trading platform. These insights informed the design of the interface.
Interview Insights:
Users want to see a clear performance history of traders before copying their portfolio.
Users are concerned about the hidden fees and want transparency in transaction costs.
Users expressed a need for push notifications to stay informed about the performance of their copied trades.
Users wanted easy-to-understand educational materials integrated within the platform to help them improve their trading knowledge.
Mobile users emphasized the importance of a fully optimized mobile interface for on-the-go trading.
Many users requested risk management tools like stop-loss features to better control their investments.
User personas
Personas based on the results of the research. It helped to understand real users pains, motivations, task & goals.
John Sullivan
32 years old, Real Estate Agent
John is a successful real estate agent looking to diversify his income through crypto investments. He has no time to actively trade but wants a reliable platform for passive income.
Motives
- Earn passive income through copy trading;
- Minimize active trading time.
Goals
- Ensure the safety of his investments;
- Make money with minimal market research.
Pains and fears
- Worried about the safety of his funds;
- Limited knowledge of the crypto market.
William Bush
26 years old, Aspiring Trader
William is eager to learn more about the crypto market and earn from trading. He needs a platform that allows him to experiment and improve his skills while offering safety and reliability.
Motives
- Learn more about cryptocurrency trading;
- Earn income through trading.
Goals
- Become a skilled trader;
- Find a safe and reliable trading platform.
Pains and fears
- Concerns about platform reliability and security;
- Difficulty understanding market trends.
Landing Page
The landing page contains all the main information about the project. Registration link is also located on this page. It was important to pay attention to the team and the benefits of the project. I placed the main dashboard screens on the landing page so that people can imagine what their account might look like and are the opportunities.
- Desktop & mobile
We designed a clean, modern UI for the platform, focusing on usability, clarity, and trust. This includes a dashboard and fully responsive layouts for mobile and tablet devices.
- Dashboard Desktop
- Version for tablet
- Version for Mobile
What I Learned
Through the development of ProfitRaders, I gained a deeper understanding of how crucial simplicity is when designing for novice users in complex fields like cryptocurrency. Creating an intuitive and user-friendly platform can significantly lower the barrier to entry for new traders. I also realized that transparency, particularly with fees and performance tracking, is essential in building trust with users. In addition, offering educational resources within the platform not only helps users improve their trading skills but also increases engagement. Mobile optimization emerged as a non-negotiable aspect, as more users rely on mobile devices for trading. Finally, continuous user testing and feedback loops were vital in iterating and improving the design to better meet user needs.